Friday, July 29, 2011


The opening of our new gallery has progressed in my mind from 'place to park our inventory while we're not traveling' to 'all I can think about'. Don't tell Genna, he thinks I still have everything in it's proper perspective.

Thursday we moved in furniture. This morning I started bringing in all of what I like to call 'the giblets' (my nonsensical term for accessories). I drug in a full car load of pots, quilts, art books, and rugs and then met with my gallery neighbor Joey Bradley to work out the design for our new signage.

We'll have a vertical 'art gallery' banner hanging above the front door and window vinyl with 'Grushovenko Gallery, fine art and craft' on the window. I picked out this font:

which I thought was really au courant. Joey informed me that OCR A Extended is embarrassingly 2009 and totally gauche (my words, his sentiment). He basically told me that he could not be associated with such a loser, so in the end we settled on the font that Ed Ruscha uses in his paintings:

It's called 'tapeworm'

and Mr. Ruscha refers to it as:

and that's exactly what I was going for, so...perfect. Hopefully it will still be in vogue by the time the signage goes up next week. (I kid Joey. He was very sweet and helpful and I always appreciate his excellent advice.)

I had no idea that designers had such strong feelings about fonts. I did, however, know that most people have grown to hate comic sans with a white hot passion. My good friend Kathrine Allen-Coleman had a fantastic, foul mouthed little movie about the poor fellow on her facebook feed today. Enjoy! (Unless you're not a big fan of cursing, then please ignore.)

I'm Comic Sans, Asshole from joehollier on Vimeo.

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